A day in the life of an Ad Man in a windy Tobermory
Sunday morning looking out over Tobermory to the Sound of Mull.
Saturday 7th in Tobermory as I type sees a howling gale minus wind as Storm Darragh passes through. Last night the windows of home bore the brunt of lashing wind and rain. Thankfully there were no casualties bar the blue recycling bin shedding some of its contents; hopefully a 50 something man in dressing gown was not observed scurrying about picking windswept litter up from a soggy garden.
Last night and today I had a forage into LinkedIn which has changed over the years and to be honest it’s news feed for the worse, with something akin to Facebook. I do post as to Tobermory and the Isle of Mull, or Oban, my new homes. And I post in a cheery manner that there is life outside of advertising institutions. Hard for a seasoned Ad Man to say after all these years.
Yet I am glad to be free of the tripe that now proliferates LinkedIn and is systemic of the current community. All is good, we’re doing this, we’ve won this, we’ve attending this, boo yah!!!
I found it and now find it so artifical and unfair to the people and business I hail from. Truth along the lines of the mass redundancies, a struggling ad market, of accounts moving to London from the regions, of London eating the North’s success to cover up its own weaknesses should be spoken about with vigour.
It’s good to be having a bad business day, month, or life. Please cut the BS. That way we can all learn and act as a veritable “Team North” to sally together in battle. Otherwise we’ll run the risk of past mistakes with Manchester and Edinburgh going one way, other cities the other way.
We can reach out and help each other in friendly competition, thus growing the Northern business as a whole.
“If nothing changes, then nothing changes.” Anon
found us and change in Argyll and Bute
It is now Sunday and Storm Darragh has passed through the Hebridean islands and all is calm, and making for a rather lovely day, blue sky punctuated with stratus cloud formation, with clear views to the mainland over the Sound of Mull.
(I was going to exercise, but will see how I feel.)
With found us I have two clear choices.
Throw my lot in with the established regime and wax lyrical on LinkedIn as to how good things are.
Use LinkedIn and other platforms to tell the truth and be authentic.
I choose 2.
So how is life for found us presently?
In no particular order I can say the following.
I’ve put a lot of work into both mine and found us’s web footprint.
The website has seen a lot of work and content creation prior to moving to Mull, and when here.
I’ve updated social media in the form of LinkedIn, and also started to upload AV sound bites on YouTube.
I’m optimising currently for non-brand terms in SERPS.
I am on a sabbatical, so for the most part am not working full time on the business.
I am though tentatively on the look out for new business.
What is this new business?
Consulting for businesses that need and want to grow.
Consulting for senior business people who themselves need and want to grow.
Executive search and selection within the advertising, marketing, and media fields.
And all of the above would be very much welcomed local to me. I’d be so excited to work with Scottish people and businesses.
Being authentic
And it is my plan to talk honestly about myself and market conditions. And not ride the wave of turgid untruths that permeate business social media at present.