found us, and programmatic advertising

Programmatic, display, programmatic, display… these words are all about advertising, and how much it costs to reach a thousand people (CPT) and what those people then do, who then react to this type of advertising. It is a wide ocean of Programmatic out there presently.

The view from Oban Jetty toward the island of Kerrara and the Sound of Mull

We at found us were brought up with display as sold on a CPT/CPM* model back in the olden days, when only a 468 x 60 pixel banner was available, and this would have been around 1998. We followed and learnt as the industry developed with new delivery and tracking technology, not to mention formats.

Where we are now sees the “black box” of technology allow for very specific media buys based upon observed and declared user data. We dispel the confusion, jargon, and smoke and mirrors that sadly pervades this area.

For our clients we can utilise the Programmatic medium (channel) as low cost entry to consumers or trade with stunning results to boot, and all backed up by tracking, whilst also integrated into other online or offline channels.

Don’t hesitate to contact us in Tobermory, Isle of Mull, or Oban, to find out more of how we can help you to use Programmatic successfully for branding or direct response purposes.

*Cost per thousand/Cost per Mille