searchup
found us office.
It is a bright Saturday morning in Mossley in the Tame Valley, and I am soon to head out for a orienteering fell run across Saddleworth. I have four hours in which to get as many checkpoints as possible, the harder one’s score higher.
Prior to that I am on a new business hunt for searchup.
What is a new business hunt for searchup?
It is a case of the label on the tin saying exactly what you are getting! I am consulting for searchup, a wonderful, ethical Search agency whose founders I know. And they are also unique which is what I like!
They are masters of Search. Both Paid and Earned.
They are masters at working with retail and eCommerce led organisations.
They only focus on start ups and small businesses and work with them to grow said entities.
We have a core of staff and use tried and tested experts who we have all worked with, thus keeping costs down.
We crunch sales data, not just advertising data, and look closely at margins etc.
Look at the case studies.
Yes, we do Social, Programmatic etc. We just don’t advertise it and use it as an adjunct to direct response.
The OFFER - you always have to have an offer….
We will happy review free of charge a company’s Search Marketing, and other…
Please ask us for a free audit/review of your digital marketing.
We are happy to work on a CPA model with a client.
For initial enquiries as of June until July, we will complete an audit (no strings attached) and also look to a pure Cost per Acquisition arrangement (subject to sensible terms and conditions.)
We are not UK biased and can look to Europe.
OFFER CODE
If you are interested in a free audit, followed by some free work, please get in touch, but do quote PC1323.
A jolly fine show if I say so myself!
As mentioned on the Mailchimp e-mail I sent out, I’m over the Moon with how the team have performed at searchup.
I joined as a non-Exec Director to help grow a business I have faith in, and know the staff, and it’s North West based, which is where I come from. So a bit of local loyalty involved.
Brief information, call it that, on current PPC campaigns for two retailers is a worthy read.
Well, I think so. One a major electronics retailer. The other a consumer beauty retailer. They show how strong ROAS can be achieved by people who are passionate about Search, care about clients, and really get their heads under the “bonnet” of the client’s business, and form a very symbiotic relationship that works for both parties.
We are very interested in working with smaller to medium sized businesses where we can help take a hands on approach in driving commercial needs and growth. We work nationally, travel and meet up, or Zoom, but are always available. So, if you have a growing business and want an honest, nice Search agency, then don’t hesitate to contact peter@searchup.co.uk or terry@searchup.co.uk. (You are also welcome to talk to our clients to check us out.)
The ROAS delivered on both is impressive in terms of results, but simply the tip of an iceberg that involves detailed client and product analysis, sales pipeline investigation, and a study of all the data involved. That said there is a lot more to it that I can explain here. We meet people and learn about each business. Time consuming, but it works. Creative plays a major part in what we do, as does the use of tools, but feel free to contact us over this.
ALSO HAVE A LOOK AT THESE FURTHER CASE STUDIES
What makes me happy? What are Dreams?
What makes me happy and what are dreams? I decided to write this Blog entry feeling that with all that's happened, is happening in this world, we all possess a golden opportunity to make and bring about change, and one’s own dreams (I prefer this to goals) and make the world a better place.
Tarmachan Ridge in the Scottish Highlands - fell running dreaming…
Part of this process is embracing happiness and from that follows the achievement of dreams.
I’m certainly embracing being happy, whilst continually making changes, and maybe this will give some people inspiration.
We all have a prime opportunity to change our happiness outlook, whilst initiating personal change, so pursuing dreams in times of flux, and in so doing help ourselves and others to a happy, productive, and meaningful life.
Traditionally we set goals (dreams), then plan behind them. Is this too formulaic and misses a key point. Namely, are we happy? Not always. I suspect goals are set around what we think makes us happy, from a peer and societal perspective. When “doing” that which does not actually make us happy we lose the all necessary motivation and direction - it all becomes a chore.
How about actually doing what makes you happy? From this all falls into place behind you. Rather than setting a goal or dream you think is what you want and expecting it all to fit neatly into place; it is happiness driving change.
Being happy in the moment, doing what makes you happy also avoids setting unrealistic dream, and over-planning, suffering defeat, and being miserable. Why not makeit up as you go along, letting the Universe guide you?
(We can also leverage the new technology we are all now familiar with in order to do this.)
Brexit, Covid, now Ukraine
The advertising industry and others have, and were hit hard. I don’t need to go into the exact details as we are all aware of how people were affected, including businesses, and countries.
I personally believe the advertising business has ticked along. I know that found us certainly did through Covid - there was business to be had but I must admit it was sparse. I do though count myself lucky in the circumstances.
That said, I am glad to be here today and working away - over 8 years since I started the business. And I still love working with people.
But I do not necessarily think the advertising industry is ramping up, I’d say more treading water. But there is hope, there has to be.
Ukraine is something that is a proverbial “wildcard” and emotionally has impacted myself and my wife, as we sit here helpless and watch utter and unnecessary carnage. Of course it will impact the advertising industry. Why? Uncertainty and it’s effect on consumers.
Being Happy - driving change
Is this a tricky one to address, and am I stating the obvious? Maybe not.
“Most folks are as happy as they make up their minds to be” Abraham Lincoln
This is an important concept. We all have choices, and one of those is to choose to be happy, positive, whatever you want to call it. I constantly remind myself of this in the current climate or I would spin downward like Icarus into the sea, the sea of sadness and lethargy. And I refuse to do that. I will only no change, no development, no growth; only stasis and ennui.
I strongly suggest reading this Forbes article called Bill Gates’ 5 Secrets To Happiness Are Surprisingly Affordable
1. Ditch your 20-year-old self and talk to your future self.
2. Follow through on your commitments.
3. Give to others.
4. Do more exercise.
5. Put love first.
It is about “doing” happy, because in being happy I honestly believe the dreams and goals, plus the money naturally follow. And please note that being happy does not mean chasing money.
What of found us?
I used the Covid et al down time to look at what makes me happy in business and work, and obviously my private life. I realise that I enjoy working with people but wanted to push more into consultancy and remove the emphasis on head hunting, whilst gearing up specifically for sales and marketing consultancy or commercial director roles, which is what I am good at and love; it involves working with people which I enjoy.
Don’t get me wrong. I do enjoy senior headhunting and continue at this. In months past I’ve placed a senior marketing role across to working on a CEO role - both head hunting briefs with a twist, where I helped look at the business commercial needs, not just the brief. As of late I am about to act as a non-executive director for a couple of days a week for an up and coming agency, focusing specifically on commercial, sales, marketing. But sales initially. And I am excited, very excited.
Dreams (Goals), Change, and Businessballs
Advertising types do have a habit of over complicating things - business plans, meetings, blah, blah, blah. To be frank I do not miss it.
Keep it simple. A goal is a dream, and you plan for it. But you have to live in the moment, letting go of the past, and of what may come.
If you have struggled with Dreams (Goals), planning, or implementing change I suggest you have a look at a well established website called Businessballs.
Specifically look at:
You need to decide what you want out of your life - holistically. Don’t divide it into work and private life. Where do you want to be and when?
Planning. So you have a dream (goal)
What are plans? It is okay to plan but don’t over complicate, nor use software or other to project manage your life. You need to live in the moment as that is all that you have. And act. Don’t worry about setbacks or risk as they are part of growth. Don’t regret the past, nor close the door on it - learn from it, don’t live in it. Tomorrow is yet to come, and don’t waste time on it. A plan is simply a task with a time that you want to achieve to reach that dream - but read Businessballs for a more formulaic approach.