Manchester, NQ, Peeps, Metrolink Ticket Collectors, The Rozzers, Ashton.
The always ever cheerful Richard Gregory
A good day was had in unexpected cold and the slight rain of the NQ in Manchester where I met three people I had not met in a while. Only one gets a photo mention as I forgot to snap the other two. But never mind. The journey home was livened up by people being nicked off trams at Piccadilly for ticket evasion. Life is never dull in Madchester. (Oh, and I had an enjoyable few minutes perusing Fred Aldous in the NQ for gift ideas; one of which were mugs covered in hand drawn willies or boobs - depending on today’s preference.)
Anyway I refrained from purchasing the porcelain of naughtiness and made my way back to Piccadilly for a tram to Ashton and more on that.
First meeting of the day was a well overdue and colourful bitch and stitch session with Danielle Bromley who I have known for a while and someone I rate on a par as a sales and commercially led person in the business. Not to mention she’s sane, which says a lot in this game. I would like to publically mention that her offspring, in my humble opinion, have the best Mum ever. Mind you she was rolling eyeballs at needing to take a phone call from school on behalf of a sick youngster that belongs to her. Danielle dealt admirably in the moment by saying she was in Manchester, could do nothing, and if she could not contact her mother then said child was the property of school for a few hours. Proper Mothering if you ask my opinion. No Snowflakes in that family!
Joining us for the second meeting was and is the lovely, serene Mick Style avec bobble hat and I wish I had taken a photo since I can confess to never having seen Mick in a bobble hat in town and it threw Danielle and myself if honest. We had a really good natter as to his cycling recently in Spain which certainly wet my whistle and also caught up on some interesting business ideas and contacts. It was good to see him looking so well. I am glad he is thriving outside of the big network agency scene.
Last but not least was lunch with Richard Gregory at Yard & Coop on Edge Street in the NQ. Clearly home of anything as long as it is chicken.
Mind you the food was very nice as was the long overdue chat with Richard. Business and personal stuff was discussed and I also talked Richard through my moving to the Isle of Mull in a few months, whilst he told me of NY bound plans for his 50th in two weeks, of which I was jealous. He was good, is a good guy, and was on good form.
On the way back I did take some random photos around Stephenson Square and Tariff Street; it has changed, a bit.
Metrolink Ticket Collectors and The Rozzers
I am not sure if it was a slow news day on the ticket collector enforcement front for the girls and boys of Metrolink, but by heck they were mob handed with the Police at Piccadilly this lunchtime, apprehending any poor soul failing to have bought a ticket. Identified, straight to the Police, novelty hand bracelets attached, then frog marched off in full public view. It was a somewhat dystopian moment, especially as I was listening to Fahrenheit 451 on Audible on my headphones. But suppose paying the fare is only fair? (Geddit?)
I now finish off this post in Ashton’s Costa Coffee in my best bib and tucker including a rather nice Bee shirt before I head home to relax, maybe have a nap - Richard welcome to the 50’s.
2 pictures and 2 different found us
It is a funny old world in my life at found us in terms of locations. I currently type from Costa Coffee in Ashton under Lyne, and Claire was on a walk in Tobermory earlier and sent a photo of the bay. I’ll be there for the Easter hols. Just thought it funny in terms of locations and the juxtaposition of the two images (Tosser use of big word alert.) It is funny how location can alter the business mentality I have, its reception, and how I approach things. For example, Tobermory and Mull lend themselves to calm, thoughtfulness, and a considered approach to life and business and a distinct lack of not chasing money.
Sunday 24th March 2024
Been tidying up the website and discovering some wobbly internal links (D- and must do better as official web master) and thought I’d write a brief entry.
Ashton town centre has been nice today and not crowded, in fact positively civilised. I suspect people are out enjoying the nice weather. Blue sky with fluffy clouds which make me smile as I think of the song Little Fluffy Clouds by The Orb. A legendary song by a legendary duo, and I groan as I now realise it was released in November 1990. Christ on a Bike that was 30 years ago and I was three months into my first year at the University of Lancaster.
I’ll have to head back to the house in Dukinfield for the simple reason I am starving and have food that will otherwise go to waste. But may grab another coffee en route, from Starbucks.
Slow day today in my being sedentary but have already got a lot done on the laptop.
Biz meetings and new business
Am out in Manchester next week if you fancy a catch up and am on the hunt for new business in the form of senior head hunting briefs and consultancy work. But not desperate. Quality not quantity and in the words of Basil Fawlty, no riff raff please.
“ Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple.
I deliberately dug this quote out of the bag, well that is a lie, I used Google to search for a good quote on writing content and chose this one out of three from the search results. One of the other quotes is below. Why content? Me being a smart ass? No. Because I am re-reading Fahrenheit 451. Well, listening on Audible if honest. I am lazy and that’s okay. And it is 4.27am on Saturday 23rd of March and I cannot sleep.
And what is Fahrenheit 451? It the temperature at which books burn.
For anyone who relishes or for that matter writes, consumes, uses, or has content play a part in their life this is a must read book. A testimony to the power of content and of how it can be controlled by the unscrupulous or more frighteningly the lost.
Job’s quote is double edged. I shall explain.
Good writing is important for conveying something that is important to you. That’s the substance of your content. Know you topic. What is it that burns you up? That’s important because it is the passion. Next, how do you say what you want to say? What’s your Prose? How is this consumed or interpreted by readers? Yet delivery in this day and age is vital and Job’s was a master of the last two elements. Topic? Computers and stuff. Bit dull if you ask me. He mastered the message and delivery.
Job’s quote can be viewed as sinister. If one thinks of content as this three step process then we have a very simple way in which content can be consumed to nefarious means. Set topic, message to to the masses, deliver en masse. Sound like Populism? You bet ya!
Books and what they contain have been outlawed and are burnt by Firemen
The crux of the novel (sans spoilers) is that books and thus content is outlawed to the masses and instead the Parlour or interactive technology as Bradbury describes it delivers defined content. Does this sound familiar? Society and its characters become devoid of emotion, of life itself.
This is my worry with books, and content, and all the SHIT that now appears on the Web and is so easily consumed via Jobs second and third elements from his quote; ease of message and delivery. I allude to social media, Apps etc. and it is worrying. The advertising community is helping dictate content via the search engines hence the term Search Engine Optimisation.
Here is another quote to elaborate on what I think.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.– Leo Burnett.
It is the simplicity with which people can be convinced that have been leveraged by the advertising and of course Politicos. Simple (“They, Our”) media is messaging that is delivered via an easy to use and access channel(s). The message of a brand across to that of a political party and it’s theme. Hence the term “Their, Our” Media - the media of organisations or brands, and people can be brands. This is mass media in its purest form. You will and do consume what “We, They” have to say.
Hang on a minute you cry… You are writing for your blog and Pot, Kettle, Black. So WTF are you doing?
Peter Cobley’s thoughts
Neatly summed up via a paragraph from Wikipedia that summarises how Bradbury felt and I certainly feel.
“In later years, he described the book as a commentary on how mass media reduces interest in reading literature.[8] In a 1994 interview, Bradbury cited political correctness as an allegory for the censorship in the book, calling it "the real enemy these days" and labelling it as "thought control and freedom of speech control."[9]”
We are all seeing a challenge to freedom of speech, but this is phrase that has been worn out and become misunderstood in popular vernacular.
I do embrace the dissemination of content that the Web has allowed for and created; shifting control of media from “They” Media of the traditional Press/Media Barons to “My” media as created by me and others. Unfortunately two things have happened that warrant concern and need redressing before the balance shifts too much into dystopia and we have to fight a rear guard action.
Under the cover of “My Media”, my ability to create content, the big boys of business, politics have snuck in under the guise of how great the Internet and Web is and of benefit to all to peddle their shite. See Citizen Kane. And remember the phrase, “ A wolf in Sheep’s clothing.”
“My Media” of the newly empowered individual has taken a nose dive with a vast quantity of further shite appearing across digital media. You could argue I do the same and stop reading what I write. People have been influenced by the type of message and it’s delivery (remember the Job’s quote) and are aping what the big boys and girls do rather than be authentic and real and true. All content thus blends into one, including audio visual and becomes a societal pastiche with no originality. A far cry from the heritage that literature evolved from - fiction, biography, social commentary, parody. Think of Shakespeare or Thackeray for example.
Note that Press Barons of old (Citizen Kane was allegedly based on Hurst) have now morphed to the likes of Google or Facebook (Messaging carriers) allowing a Pandora’s Box of shite to hit the airwaves. There is no POLICING of this, but…
The concern of a Governmental policing takes us down a slippery slope of who decides what is correct content. Yikes. Best left to people to decide what is content that needs consuming. Been going on for years since Adam was a lad. What government needs to do is batter and kick the content carriers who in my opinion are facilitating the shite. In old money we need more virtual printing presses and need to expose Zuckerberg across to Musk for what they are, Wolves in Sheep’s clothing. The base utilisation of content to generate money. Police them by all means but allow for more carriers.
The bloody frightening addiction of online and digital
This goes hand in hand with what I have just written previously. Topic, Messaging, Delivery are clouded and become further clouded as we sign up to non-stop drivel via addictive technology and this worries me. Have a read of the Fahrenheit 451 and of how Bradbury blends technology into the book in the 1950’s and you’ll see how prescient he actually was, or fooking hell very true to later life.
Again from Wikipedia as I am being lazy.
“In writing the short novel Fahrenheit 451, I thought I was describing a world that might evolve in four or five decades. But only a few weeks ago, in Beverly Hills one night, a husband and wife passed me, walking their dog. I stood staring after them, absolutely stunned. The woman held in one hand a small cigarette-package-sized radio, its antenna quivering. From this sprang tiny copper wires which ended in a dainty cone plugged into her right ear. There she was, oblivious to man and dog, listening to far winds and whispers and soap-opera cries, sleep-walking, helped up and down curbs by a husband who might just as well not have been there. This was not fiction.[81]”
Where are we going as people, as society, as individuals?
This all worries me, as one who was almost lost himself.
We need to act before it is too late.
We need to read, to write, to read and write together, to stick two figures up at those who feel they can both dictate what is content and how it is delivered.
Do get out there and write or go and buy a ticket for an independent play or show.
Responsibilty
We all have a role to play in taking action and stopping this decline and decay into puerile content and more so those who peddle it, especially people like me who work in advertising. We do know better.
Talking about consulting over a coffee
A video “bit” following on from the blog post I wrote earlier today as to consulting and what it means for me.
I’d just had a contact lens appointment at Boots Opticians in Ashton under Lyne and wandered into the Costa Coffee; and am now uploading this at the Starbucks by Asda where there is better bandwidth. TikTok tick, YouTube tick, Instagram tick, Pinterest no tick and proverbial pain in the arse.
Consult, consult, consult. Erm, just help
Consulting can be a maze and all you can see is a wood and no trees. Trepidation, frustration, waste of money? A proverbial Gordian Knot. But brute force (graft) equates to action. Action slices through your knot whether client or consultant. Drop the BS Consultant. Client, what action is needed from outside source/stimulus?
Consult is a big work in big business and one that I use but also get fed up of. What is consulting? Snake oil? Pithy words easily sold? Pithy words easily taken and paid for? In fact a quick Buck?
Goyt Valley, Bredbury - March 2024
Sat here on a Thursday relaxing and thankfully getting rid of this dratted cold and cough. Stuff to do that includes volunteer work with OCD Action from 11am - 1pm. But I am allocating some time as to found us. Few e-mails to people and business contacts, rest as still drained, and some web work including this blog.
Consult, business “cuddle”, chat, or action?
I prefer action and always have done. To me I try not to dress up what I do when working with others, just deliver. If honest I was like others, the market, the advertising business as I would look to use big words and plans. I now call this polishing the turd and this is the proverbial advertising turd, and a turd that I no longer wish to polish.
With a bit of time, experience, personal illness, and getting more serene and tolerant with age I realise that my role is to act as one of a team, a pal, a friend, and someone who should look at speaking my truth, being honest, and focus more on the moment versus grandiose plans delivered as an armchair general.
This has had quite a huge impact in how I deal with clients and their businesses. The truth hurts is a very old adage but one I am now comfortable with.
So what is action?
Really straightforward and oft forgotten. It is about getting involved with detail way before applying anything, whether that be what you know or from a book, or a plan.
Money, money, money
I have always known that money and cashflow are the most immediate things that can scupper a business. And something that I look at daily with a business, just how much working cash do we have and what is the daily burn rate? I am not too bothered as to assets and liabilities as these are not per se immediate problems.
Looking at salary and rent are big ones. Salaries including expenses and rewards keeps people motivated and people work to live and not the other way around.
Paying suppliers is another huge one for me, morally and sensibly. There is nothing worse than waiting for a bill to be paid and this applies to our suppliers.
This gives me an immediate handle on cash and what we can do with it. Important in the service industry that is advertising.
(Assets and liabilities can be examined later, but one thing to note is that I always like a business with money aside for emergencies. Ideally I like a business to be able to trade for a quarter without issuing an invoice.)
Sales and Marketing
We then have selling the business, its people, and letting everyone know what you do and that they should engage with you. Simples?
We can be more simple.
WHATS - What are we selling, how do we make it, what area do we sell in, to whom do we sell it to, and what are out special features?
I always like to lift the bonnet and have a look at the engine. Is what we sell sellable? Is it what the market wants and needs, or are we flogging a dead horse? Questions that must tie into the “to whom” are we selling? Who are our clients, punters, people we like working with and what do they think of our service and product?
The rest of the acronym is self explanatory.
People, staff, colleagues
Always important to try to sit down with all members of staff, and that’s all staff and not just managerial. Information must flow from the ground up and not down. Takes time, but worth it. People and what they do are the bread and butter of the standard advertising firm. And how they do it is so damn important. It is all very well to say, “what’s the margin?” That’s a given. But are we honestly delivering good service, product, and value for money? Do our staff and clients have pleasure in what we do? Life is for living and seizing a moment. Past has gone, so don’t dwell on it or you are playing catch up in real time, and thus also jaundiced what is to come.
Plans, yawn, plans
Planning is important, very important, but don’t miss the wood for the trees. It is very easy to get wrapped up in planning and not to do anything.
My philosophy is to hit the ground running and figure it out afterwards. Information is important and its immediate acquisition allows for action, plans can sadly stifle this, and you need to be aware and this is why it is important to have communication with staff.
Oh and always keep your feet on the ground.
AND THAT ALSO MEANS ASKING FOR HELP. Giving advice means being humble enough to ask for help from staff and people you know. Some consultants can be aloof and arrogant. Don’t be, this is poor and leads to mistakes. No one person is infallible.
Meeting Peeps in the NQ and Ancoats
Today was a good day, despite having a horrid cold with hacking cough, as I ventured by tram from Ashton into central Manchester to catch up with three old advertising comrades for a natter over coffee. Very productive and well met with people I have known for years.
The first person was met at a prompt 9.30am, but in fact I was 10-15 minutes late due to underestimating the tram journey to see the very unique Mark Varley. We met at Foundation on Lever Street and it was interesting to see Manchester’s Northern Quarter still resembling a Costa Del Sol building site. The coffee was very strong, but nice, and drove some good nattering between a pair of individuals who started their careers together in London a few moons back.
In fact we are both so prehistoric that we can remember using dial up modems and the Mosaic Browser. And it was Mark who introduced me to a sh*t new search engine that had no content or advertising called Google.
It was interesting to hear that the advertising market is flat at the moment and will probably remain so until two elections happen. One here, one across the pond, and may the Lord have mercy on our souls.
Mark and I had a good chat over consulting, an area we work in and one we are looking to develop, both mulling over working together again. And we both are lucky to have straddled offline and online media and so can add a certain something when working with companies at senior level. And we’ve held a number of board positions previously and gained a lot of useful experience, not to mention having the privilege of working with some clever people.
Next was a quick walk into Ancoats to catch up with someone who can only be described as a character. This being Simon Wharton of PushON, the established eCommerce consultancy and a company I rate and well led by the front of house Simon. Interestingly it was good to catch up with him having recently referred a Shopify build from a large luxury car dealership brand.
It was nice of Simon when being photographed to pose with his legendary resting bitch face.
Simon kindly brought me up to speed with the eComm’ market including platforms such as Magento, and it was interesting to hear how PushOn does not just advise on eCommerce and tech, but has a razor sharp marketing team that specialises in eComm’ executions - certainly worth bearing in mind, and why I recommend PushOn.
We chatted as to family and friends in the beautiful Beehive Mill in Ancoats, before I moved onto the next meeting.
The next catch up was with the wonderful Heidi Kenyon-Smith at Another Heart to Feed on Hilton Street back in the Northern Quarter. I’ve known Heidi for a number of years and originally helped her move from client side to agency, and she has now moved back to client side as General Manager of the female brand Simply Be, where she excels.
We chatted family especially her two children, Betty and Ralph, and my heading up to the Isle of Mull to be with Claire later in the year. Heidi was clearly saddened at the number of redundancies at Dentsu where she worked previously; which in my opinion is so short sighted and will have extreme consequences for the UK business. Yet again, London always seems to know best about the regions when it comes to the advertising business and time will tell.
We only had an hour before I had to head to Piccadilly for a train for another meeting, spluttering with a cough as I went.
It was a good day. That’s it. A good day with nice genuine people.
The State of the Nation (found us)
Me again after a hiatus, and some Saturday night waffle. Not much and more a question of my easing myself back into found us and the consulting that comes with it.
I have missed Manchester and enjoyed heading in to the centre recently to catch up for a natter with an old friend in the form of Gareth Rees of mSix&Partners.
So, as I get myself back into meetings I learn about the business currently in the North, and it appears to be flat for a lot of companies and people, and sadly some people have lost their jobs as some redundancies bite. However change is a good thing for people, and I believe in the universe directing our path within it. So do embrace change. I know I have and do,
I still excel in head hunting for senior roles within the advertising industries, and as ever also act as a non-exec or simple “gun for hire” for up and coming companies in the offline and online industries.
At the moment I am on the hunt, and don’t hesitate to contact me.
Whilst I am down here in England, Claire my wife is in Scotland teaching at Tobermory High School. A distance away and I miss her dearly.
A day in the life of Ethan Hunt.
It was Sunday and it had been a busy day. Morning and lunch at the house packing things for the forthcoming removal people who will cart all up to Bonnie Hamilton in Scotland. Then lunch with Muver over from Macclesfield, and finishing off with a coffee with a good friend. Then finishing off with watching Mission Impossible 3, where I can write and not have to think too hard whilst watching the film. Funnily enough I only ever watched the first two films.
I kinda wonder if Ethan Hawk ever stops, and for that matter myself. And Sunday night I was in fact free floating. Nicely relaxed in a warm room whilst Storm Isha leathered the heck out of Manchester. Claire is safe in Mull and I cannot wait to see her at February half term. That said she has said it is a bit wild up there.
So Sunday night and found us and achievement.
As individuals we can forget to look after ourselves, focusing on the job in hand, family, friends, co-workers, employees, the job, the business and so it goes on. That is the nature of successful people I suspect. Over working, over serving, over compensating, over achieving.
Over achieving
I want to focus on this one word - achieving. Let us get back to the absolute basics of the word. But before that what do we mean when we say achieve or we are over achievers? We normally mean it in a ambitions context. That such a person is driven, achieves what they desire and strive for, and in today’s society it comes with status and material gain. But not always. This I argue is the definition as we see it today.
Lifted from Google
So, if the evolution of the word means to bring things to a head, or to use courage , skill, effort to achieve a desired result we can play around with the word and look at Ethan Hunt. Huh?
Over achieving can be looked at in terms of self. What can one achieve? And this also applies to Ethan Hunt and ourselves. What can we achieve as natural over achievers if we look to self? Or the word as not influenced by today’s corruption. Do we have a chance to stop flying about in our own Mission Impossible? Note the word impossible. One Thing that I learnt is that we have volition and can choose to achieve serenity and peace of mind, and in the long run this leads to achievement in other areas as we become balanced in life. Over achievers, and I was one were and are in an impossible situational lifestyle that cannot be sustained. It does not engender true peace of mind or happiness and we chase what society deems achievement.
Why not be an over achiever in terms of doing nothing, nowt, nada, relaxing, chilling, vegetating etc.? The ultimate being happy and developing self.
What does Peter do?
Here is some of what I do to make sure I do have down time, and this list is not mutually exclusive.
Meditation. Never tried it? Have a look at the great and free Insight Timer. You can listen to music, talks, meditations, and search via topics. For example I have enjoyed meditation and talks on OCD from which I suffer from. The App is a great introduction to this area.
Support groups. Talking to people outside of loved ones and friends is vital when it comes to dumping problems, questions, feelings, emotions, resentments into an open forum where others can candidly feedback as to your and others behaviour. Unloading mentally, emotionally, and spiritually is part and parcel of well being. And it leads to growth.
One of the easiest ways in which to access a group is to search via Google or leverage an interest you have. For example I love fell running and can meet people with a similar interest who can become confidants, especially when running ultra races in the wilds. Or just search for “local support group”.
Organisations. Two good ones, and there are many, are Mind and Sane. Now one might think that you need to suffer from mental illness or be nuts to go to these charities. Well, that is incorrect. A lot of well being in today’s society revolves around mental, emotional, and spiritual health.
Outside of these are independent organisations that could be a community café or a Buddhist centre. Point is these are places where you can go for “me” time, time out from the rat race. A good example is Manchester Buddhist Centre.
Reading. An old fashioned method of chilling out, learning, and having down time from your world of being an over achiever. And what’s nice is that you can read books to enhance your own knowledge and growth in you don’t fancy a bodice ripper of a yarn. Lots of books, lots of authors. One I would suggest that helps swap the stress of over achieving for living in the present is Eckhart Tolle’s The Power of Now.
TV, Radio, and audio. Over achievers don’t have time for TV, radio, or forms of audio. Well they think they don’t and they should. Now I am not suggesting sitting down in front of the idiot box, but what I tend to do is read reviews of what is good to watch and then watch it. I also find that on a separate monitor I can watch a low attention demanding film whilst carrying our a task. Make time via TV if you are not a reader. And have you ever considered being a radio buff? I love Radio 4 and Radio 6. Give Radio a try in a quiet room or when carrying out a task, as it does help you relax. Other audio that I delight in is Audible and it is not the only platform, for example there are Podcasts galore across to on demand content.
These forms offer time out and can now be utilised on a laptop or phone, anytime and anywhere.
Time out is so important and make plans for it.
Exercise. A big one for me but not at the moment and this has been the case for a few weeks. Like all of the above pick and choose for your situation. I am having a rest from exercise in order to not be compulsive and allow me to do other stuff. You see, chilling can be anything you want.
I won’t bore you with the details but I fell run, cycle, and outdoor swim. At the moment it is only the cycling as a means to get to places.
Point is that exercise is an easily consumed down time activity.
Conclusion
I’d always worked and played at frenetic speeds being a professional over achiever, thinking hard work and exercise delivered results and happiness. Wrong, very wrong. You see a true over achiever excels in all areas and that includes self. Modern day over achievers forget this and throw too much into work and other forms as modern society expects. I discovered a more holistic approach to life (see Eastern approaches to spirituality) and started to look at 8am - 6pm working only, and time for me where I could let my mind go adrift from business and status led over achieving. I focused on over achieving for me and took time to sit with me in casual pursuits. It works, it really does.
Some books I’ve read, I wish to share.
I thought it would make a change to write a blog about writing and recommend nine books that I found fascinating and have led to a change in behaviour.
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
I was introduced to the book by a friend and what a read. It sits at the top of the list of books for a reason, and it’s front cover leads this blog entry. You are reading this on a computer or mobile phone, more likely on a phone, and this will be part of technically led consumption that also happened before and after. Maybe you looked at social media, maybe the bank account, maybe the news. It does not matter. What matters is the lack of awareness we now have of our usage and consumption of content via technology and the technology itself; of how it affects our dopamine reward centre, of how this content and underlying technology is constructed to harness our reward centre in a not too salubrious or moral way. It helped me understand fully (and bear in mind I come from the advertising industry) my technical, online, and web addiction and how this occurred. With this addiction time was haemorrhaging from me in a horrendous way, and I became aware of this and could take action.
How to Stop Worrying and Start Living: Time-Tested Methods for Conquering Worry
Not sure where to start with this one, written by a legendary figure, and a must for anyone who consistently works with people in their life. Written coming up to a 100 years ago the parallels it has with a contemporary book The Power of Now by Eckhart Tolle is surprising, but also not. Awareness of people and specifically yourself are long term themes of humanity. It focuses on the concept of keeping it in the moment, and of days as bite size chunks. It is a really important read but one that is forgotten about.
This brings me to the next book which has achieved a somewhat contemporary cult status as being the singular must read for living in the moment mindfulness. I’d say both yes and no to this belief and would heartily recommend that you need to read both books together. Tolle’s approach I would argue is more on the metaphysical, whereas Carnegie strikes a more practical and realistic approach. Both together helped me understand life as a series of moments and of how to harness these moments to achieve dreams, goals, results, whatever you want to call them. I’d certainly read both as a guide to mindfulness in real time.
The next book helps with your dreams/goals, and the implementation of plans to achieve these. An interesting read backed up with evidence.
Atomic Habits: the life-changing million-copy #1 bestseller Paperback – 18 Oct. 2018
It is a cracking read on how we humans tick. It helped me understand that my life and me are a series of habitual routines, and sub routines to power the leading routines. Analogous to how a computer or algorithm works. It is from the knowledge I gained from this book that helped assist me in planning techniques, of creating habits upon habits to achieve results.
Soft Sell: The New Art of Selling (Soft Sell: Use the New Art of Selling to Create Opportunities & Close More Sales)
A big image for a big book in my opinion and one that every business person ought to read in order to learn how to sell correctly in a bilateral way that aids both parties. I always found with selling that it was like an iceberg with a lot of the hard work beneath the waterline and the actual sale the smaller part. Soft Sell really helps with understanding how to identify your customer base, how to create the sales pipeline, of how you then create the sale; which is the finish to a long thought-out process. It has a bias to the AIDA process by which I was trained. A must read for sole traders or small businesses that don’t necessarily have room for a trained sale person.
The Magic of Thinking Big
Another big book, hence the big image. It is a book about working with people in a way that is true to yourself and others. It was written a number of years ago and still holds its power now in guiding you to live in a moralistic and ethical way as you strive for your dreams. It helped teach me that the way to another is via kindness, humility, and help. And that others give back as you give them. Worth a read if you believe in getting along in your career in a “nice” way.
The Shallows: How the Internet Is Changing the Way We Think, Read and Remember
I’ve put this book in the list and before you say it is the same as the earlier Irresistible let me have a word in your ear. This book focuses exclusively on the Internet/Web, an important medium for us all, and especially via social media is now a double edged sword. It has opened up our world, facilitated communication, disseminated knowledge, enabled and facilitated many tasks that we take for granted, e.g. not getting lost! But like any medium it can be abused and used to achieve the aims of others, and in this case media owners/technology companies. Carr in his book names them, including Facebook, and you need to be aware of their impact in creating an addiction toward the Internet/Web, and in being aware one can break this.
The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness
The phrase Chimp Paradox is a bit of a cliché but this book is worth a read so you can get a grip on that pesky mind of yours and how it works. It simplifies the way in which the brain works for the layperson. It provides tips for managing the mind to achieve goals, but more importantly on being happy.
Why We Sleep: The New Science of Sleep and Dreams
And last but not least sleep and a book that explains in detail what it is, why we need it, how to obtain it. Your average worker in advertising works, works some more, and then some more. And as a result is generally sleep deprived and does not comprehend the impact on themselves, or performance, or mental, physical, emotional, and spiritual wellbeing. All sounds fancy and convoluted but it is not. People are not aware of performance degradation when their sleep hygiene is deficient, and time expands to fulfil tasks instead of the converse. We would all like a 9-6pm job in advertising, with the odd long one; well read the book.
Gizza Job (tips on getting a senior role)
Boys from the Blackstuff*
The very phrase, being the age I am, reminds me bleakly and tragically of the breakdown of a man in the Thatcherite period, and the grinding down of a community. But it also shows a charm, a resilience, and human spirit in the face of extreme loss and adversity. And this is what is key for senior people who are looking for a role, or find themselves out of a role in today’s climate.
I am not suggesting in any way shape or form that we have entered the Thatcher period of discontent that I lived in and witnessed back in the 80's. But we have a taste of it now sadly with the current economic and political climate.
I am senior and need a job
Going back to our fictional character Yosser Hughes, we need to become survivors and rely upon ourselves, our instincts, and control what is within our hands, not outside, whilst having a clear handle on our mental well being. Senior people are dynamic, intelligent, driven, and problem solvers, relishing challenges. I do not suggest they will crumble as Yosser sadly does; times are different.
Key failings of senior people
Key failings of senior people is a) sitting on their achievements, b) waiting on others to contact them, c) having an helicopter view on things. d) not shouting about themselves, e) a habit of delegation which ties into point b, and lastly f) only using traditional means of networking.
I’ll address each point accordingly.
Please use the 2 A’s to make change.
A - be aware of a defect. Awareness of an issue is key.
A - accept the defect. You need to accept the defect. Don’t ignore it.
A - action the defect. Do something.
a) YOU cannot dine out on past glory or achievements. I am not being facetious here as senior people have obviously achieved. This is more applicable when in a current role, i.e. you can show current work. When unemployed you cannot dine out again on what has past as you are in an isolated situation. Merely reciting achievements and victories does not place you in the present. So you need to explain to a prospective employer what your plan is, and what their plan could be with your help; of how they can achieve their commercial objectives, and personal objectives. Businesses are people with wants and needs - don’t forget this. It is about peer to peer connection. Stating the obvious I may be, but it is surprising how many people regurgitate past glories.
b) senior people for the most part have an ego, head in the clouds, and are used to people coming to them. Senior people have to realise that when looking for a job or unemployed does not warrant the phone ringing or an influx of e-mails, or social media messaging. You have to come out of the ivory tower, be humble, ask for help, and take it.
c) senior people and experienced ones take a macro view of things from what they have learnt in business, delegating the micro to others. You now have to deep dive and go micro. In layman’s terms roll the sleeves up, job hunt yourself, do not rely on recruiters solely, including me.
d) in most cases senior people let other people talk about themselves. Now is the time to shout loudly about yourself, and read below on this.
e) the art of delegation is important in a senior role otherwise you cannot survive. But delegation can be a dangerous thing with a career as a senior person. Your past ambition, drive, action, may have left you, as are likely job hunting and interview skills. Relying on others has to be reliance on self (compare to point b earlier.)
f) and finally is using old behaviours, especially in the area of networking. A word that amuses me and replaces the time honoured phrase of making friends. At senior level “friend” making occurs at events, meetings and the like - these are outside organised activities . We have to shift to personal activity now, and more on that below. (Get up and make new friends, as old friends cannot be relied on to act, tell the truth of you and your situation, and take you and your attributes for granted. There is familial and friendship complacency.)
Gizza Job and Yosser Hughes - don’t lament over your career
When having been in a senior role you can sort of find yourself at a lose end if unemployed or in need of looking for a job. Especially when hitting the 40’s and wondering “is this what it is all about?” A vague sense of being lost can grip you, not to mention wondering what’s next and what to do.
Get a routine (look after your mental wellbeing.) You undoubtably have one and it will need adjusting to make time for job seeking. Include work on your role hunting each day, though not a huge amount of time. In this case a little bit at a time works as it keeps spirits up, and fits in with your schedule. I suggest an hour a day if serious about getting a new role within three months. HelpGuide.org has a really useful article on job loss and unemployment, which can also be used when looking for a job or garden leave. Have a look at this useful Mind article that includes links to self-care.
Plan, plan, plan. But don’t plan too much. A role should not be viewed in isolation. Where does this role fit within your goals in life, or as I prefer your dreams? Where do you want to be. This is what I mean about planning - plan your life and time with loved ones, not purely a role as it is merely a means to an end. Set goals/dreams, plan around them, stick to them and action them. Simple - we all remember SMART. Have a look at Businessballs for help on personal development, goal setting.
Self. Invest in your self and make changes. You are likely to be an old dog that has to learn a few new tricks. Be honest in this situation; you have to be as you now have a great opportunity to instigate much needed and wanted changes. If you have time on your hands maybe consider a course, new learning, time with the family, or time out. It is very easy to research what to do on a sabbatical. There is some really useful information on the CIPD (Chartered Institute of Personal Development) website on taking a sabbatical.
Ego. As humans we all have one of these, and ambitious achievers more than most… ahem. We have to come down a peg and ask for help. And ask for help with humility. Do not be afraid to talk to friends, families, and contacts. It is vital that you do talk to people, even if you think you are eating humble pie. May be worth reading an article on senior leadership and ego by Jeff Wolf of Wolf Management Consultants LLC.
Relying on others, delegation.
It is normal when in a senior role of responsibility to delegate or rely on others, cross reference to ego! We assume as senior people that stuff gets done and that is where we can become unstuck. Recruiters (to use a generic covering HR across to agencies etc.) can say one thing and do another, and this can include doing nothing… Sadly the world is full of busy people, and people who are also under pressure to hit targets. And if time is needed on you as a candidate you may find yourself at the bottom of the pile, or even worse palmed off. So now is the time to work on a new business - your business - and become the CEO of Me Limited and apply the same rules as you apply in work. Set targets and work to them, and this will involve encouraging people, setting them targets, motivating them, setting reporting metrics. Don’t just sit there resting on your “look what I’ve done to date” laurels expecting someone who does not know the in’s and out’s of Me Limited to act on your behalf without a friendly kick up the arse. There is some really interesting reading on Recruitment.com as to current trends and recruitment.
Shouting out, making friends, self
I wanted to dwell more on these areas as I feel they need specific attention.
At the end of the day the only individual who can do the best for Me Limited is YOU. Yes you. So how do we achieve that?
Be kind to yourself and remember that you are good at what you do, that you are a good person, that you have a wealth of experience and you can harness this.
Shout out about yourself where you can. You may need to keep things quiet if confidentiality is required. But you can shout out to those you can trust. Shout out about who you are, what you are, and what you want in life and of how that can help others. This means you need to turn a mirror on yourself and be honest with a SWOT analysis. Here is a useful article on Business News Daily that also talks about planning after SWOT.
What does shouting out do? It raises self esteem, it shows you are doing something, it sends a message out that you are active and in market. It forces action as you have committed, and lends itself to your attitude and behaviour as a senior leader, i.e. making a statement and committing to it. It become a challenge and we like challenges. It starts a ball rolling mentally with you and with other people.
Which people? Friends, family, trusted business associates. I use trusted as in the advertising, marketing, media business there are some poorly and thus unscrupulous people who would use an intention to move when in a role as ammunition. So please be cautious, and ask people to make introductions where they discover an opportunity. That way you are in control and all can be anonymous. You can set people an approach they should take on your behalf.
With friends, everyone who is a stranger is yet to become a friend. Therefore a contact yet to be discovered. Talk to people, but you can be a little bit more discerning and group all your contacts into manageable groups, for example let us take business contacts. You could score them as Strong, Medium, and Weak. Strong you contact face to face, Medium via phone, and Weak via e-mail. You can decide how to contact and think of the approach, level of detail, and what you want to achieve. Importantly in people relationships ask how you can help the other person. Don’t be selfish. Yet don’t hesitate to call in that favour or ask for help. As a general rule of thumb senior people help senior people as the have an affinity with each other even if initially strangers.
Shouting out can be public if you can be. This means contacting and making use of people you know in trade organisations, events, publishing, social or business groups. Face to face is always useful in chatting to people but it is time consuming. That said ask if you can speak at events, write business articles and contribute to publications. Announce some volunteer work, or what you are up to. After all it is news. Do you know any friends in PR who can help you out? Think, think, think.
Knowing Me, Knowing You?
Have a look at my personal website that reveals more about me; its located at www.petercobley.com, and you are also reading my business website. I have a physical and corporeal presence, but I also have a online or incorporeal presence. Might not be a website, could be LinkedIn, could be Facebook, Instagram, an article I’ve written that appears in search engine results.
Point is we all now have a personal footprint that we both control and can utilise; since we are now in the era of “Me Media” and this is something that we need to be aware of. It is an exciting time being able to tell your story under your control. Yes, your control, since you do not need to submit copy, or let someone else write the copy. We shift from “Them Media” to “Me Media”.
So, some tips and do’s and don’ts
Sadly people are very busy today and frankly it is an age of too much content - as a business person, take your LinkedIn feed for example - and people really don’t have time or cannot be arsed to read stuff. We know also with mobile and laptops that content is consumed in a <1-2 second eye scan (at the most) and this has to be taken into account when talking to people online.
So if no one cannot be arsed to read content, then why the f**k am I writing this?
Answer: if you create content you play a numbers game. The more you have the more likelihood of your being seen and that content being engaged with.
Answer: You need to create a social and non-social media footprint across the web. Social is straightforward (Facebook across to LinkedIn) and non-social is creating a website, a blog, or a bio(for example seem the free and excellent Squarespace BIO.) Non-social also includes your content on 3rd party websites, for example where you write an article for a publisher, an exhibition, an organisation.
You can add to this content, you can tailor your message, you can say what you wish. And the vast majority of this content is free. But PLEASE do PLAN. This is a personal marketing exercise, so please do not throw any old rubbish up, and keep person separate to professional. Consider what it is you want to say when positioning yourself to others when in a role, or not, and looking for approaches, or when people read your content after engaging with you.
All this is your elevator pitch, your expanded CV, your mission statement, your business card.
Answer: SERPS. Search engine search results. All of the content gets crawled and indexed into search engines. People use search engines. People can find you via search engines, people can find your content, and what it stands for, what you want, who you are - AND you can control (optimise) this.
Answer: WHAT’S - a very, very useful acronym. Used as a sales tool but do apply it to yourself when writing, submitting, and selling yourself via content. This bit is important when we come back to actually how long people spend looking at content. Define your audience, target them, use a lose methodology such as this.
What am I selling? Me.
How do I sell me? What do I want to say, and therefore what are my dreams?
What area am selling to? Targeting audiences.
To who am I selling to? Decide on who to chat to by degrees of contact. So, so important in order to obtain results. “Friends, friends of friends, friends am I yet to make.)
What are my special feature? SWOT.
Track what happens. The amount of people who run successful businesses or have done live by metrics and management information. Same rules apply. If you know what’s happening you can make changes and tweak. You can pipeline and take further action. Don’t forget the basics.
There is plenty of information on the web as to building a profile, or a website, using social media, engaging with publishers, exhibitions, of how to network, and of what tools you can use In fact there is a lot out there. Have a look. Or get in touch with me and ask!
HAPPY HUNTING.
*Boys from the Blackstuff
The serial was written by Liverpudlian playwright Alan Bleasdale, as a sequel to a television play titled The Black Stuff. The British Film Institute described it as a "seminal drama series... a warm, humorous but ultimately tragic look at the way economics affect ordinary people… TV's most complete dramatic response to the Thatcher era and as a lament to the end of a male, working class British culture."[1] Wikipedia.
2023 over and out.
Port an t- Slaoichain beach, Isle of Mull
I thought I would write some thoughts down on this blog entry as to 2023 and how it affected found us (oh and me.)
2023 is coming to a close and as been a difficult time for my business, myself, other businesses, people, and well… United Kingdom Limited. Micro factors unique to the UK and macro factors affecting the world have all come into play. But we must not be negative about where we are; it’s all about looking at the positive, the learning and where we are this present moment and where we can be (if we want.) Read below.
My business found us is myself, i.e. Peter Cobley. It has always been me as I was loathe to expand the business and take people on, having been there and bought the t-shirt. I was long overdue a change and this came to a head in 2023, a mere 9 years since setting the business up.
2023 - turgid times leading to worry
I’ve seen the ongoing aftermath of the poor decision that was Brexit, that economically hurt the UK, added to and fuelled a split Europe, aided the rise of Populist politics or Fascism in old money, and can now be seen in the cost of living affecting the UK, the shame of Poland and Hungary, and the disaster that is the Ukraine. We must also not forget the huge impact that COVID brought.
I saw a severe decline in 2023 on the search and selection side of the business as the major players who I worked with ceased to use me and the inevitable redundancies happened. Interestingly on the other side of the business I picked up consultancy work in 2023. I like most people have struggled with the decline in business and tightening of purse strings, compounded by the rise in living.
It was not though as simple as that as I explain below. The downturn was also created by my being poorly, self-inflicted poor behaviour that led me to take a foot off the pedal. The consequences were immense in fuelling and adding to the downturn in my businesses fortunes and thus mine. I stagnated a business at a time when it needed love, growth, support, and action. I learnt a lot, a hell of a lot. Did I mess up, did I screw up? Hell yes.
So it has been a tough business year for me, my wife Claire, and thus financially tough. But this is all relative to other people’s struggles, and all this been hard to watch and hear, and my woes pale into insignificance.
Worry is normal. I am worried as to business. I am worried as to the cost of living. I am worried as to growth and sustainability in the UK economy. And I am certainly worried as to the rise of Populism in Europe and its impact on UK politics as I clearly see a rise of intolerance toward poverty, immigrants, and certainly the disposessed. You see, deep down I am a bit of a Socialist and believe in life as a meritocracy and off giving; and we now witness a UK society of have and have nots. A political elite that is lurching and out of touch.
I worry for friends or people I know who have lost roles within the advertising, marketing, and media industries I work in. I suspect a number of them in “good roles” live quarter to quarter or even worse month to month.
2023 - politics, politicians, blah, blah, blah (oh, and a 2024 election)
I look forward to the election in 2024, which is likely May. We need a change, a big change. But will we get change or end up with the same team in different shirts?
This is a concern. We certainly need the current incumbents in 10 Downing Street to be given their marching orders. Elite and privileged, out of touch, mismanagement, lying… a shame and a stained blob of gravy on UK democracy. **
The impact has been immense in terms of people’s standard of living, the UK’s reputation, not to mention its economy, faith in Parliament has been damaged, and people as a whole have suffered whilst others have prospered. This cannot be right.
Personally I have been affected in terms of mood, hope, faith. It’s all been soul destroying.
To add to this is a potentially bigger election across the Atlantic that will have repercussions for both the United States and the rest of the world.
Myself
I myself have had a somewhat difficult 2023 and I need to be honest about that. I stopped working properly in Q4 of 2022 and it continued into 2023 due to personal illness and poor behaviour which was not pleasant and meant a lot of time off, plus a lot of self inflicted hurt to self and to others that I have to repair, and make amends for.
But in hindsight it was time off from a lot of stress and turmoil, which has given me a chance to evaluate where I was, where I am, and where I can go. Yes, where I can go… I have choices. I have learnt a lot about myself and people and do realise that helping people is definitely the route I am heading down. I have found us and I have my Honorary Teaching Fellow position at Lancaster University, and I commence training in January 2024 to become a Counsellor and Mentor, something I look forward to.
Positive thoughts
In 1888, German philosopher Friedrich Nietzsche first stated, “Out of life's school of war—what doesn't kill me, makes me stronger.” It is a very much cliched and overused statement but worthy of an entry in my blog.
Ultimately none of us are likely to be Nietzsche’s Superman, but we can at least strive to achieve this. We can be better people and adversity teaches us to connect with people, to share suffering, and value what we are and have, and so learn to be more honest, humble, loving, and giving (or serving.)
It is, I have realised that from adversity, that life’s up and downs teach us so much about ourselves and people. And this is what makes us human. Yet like Calvin we cannot and must not live in stupefying security; we have to take risks.
I took a risk in setting up found us and I have no regrets at all. Has it been easy? No. Have I made it easy? No. Have I screwed up? Yes. Have I offended people, caused doubt, damaged my reputation? Yes. Will I suffer judgement across to isolation? Yes, and a lot is deserved. But I do believe in the immutable fact that I am a good person who has a lot to offer, and had a poor and difficult few years culminating in 2023. The same immutable fact applies to all; that we are all good and capable of great things, even when in a bad patch or demonstrating poor behaviours.
I have fallen off the radar I now realise, yet I don’t see myself as having to rebuild found us. In fact I view this as the further and ongoing journey of my business and myself. As said, some people will judge me, some people will have forgotten about me and my business, some bridges will need building from scratch, some re-built if possible.
But life is about getting on a sledge and taking risks even when not knowing the destination.
Isle of Mull
The picture at the top of the blog is a photograph that I took in August of this year of a beach on Mull and from where I also swam in the sea.
I have always wanted to move to the remoter parts of Scotland with Claire my wife, who is Scottish, and like me an outdoor type.
Claire has obtained a teaching job at the Tobermory High School on this Hebridean island and starts in January 2024. The house is sold subject to completion and I head up later in 2024. If you really want to you can live your dreams despite being in a place of hell or self pity and hate months before. We can all be made stronger by adversity.
found us?
Will continue on from Mull, in fact from anywhere, and that includes Planes, Trains and Automobiles because that has always been the case. Location is of mere insignificance in this world. I mean one of my first senior placements was in Shanghai! And besides I always love travelling to meet people.
Here are some photos of Mull, Staffa, and Iona from August this year.
** Dickens on King Henry the 8th - The plain truth is, that he was a most intolerable ruffian, a disgrace to human nature, and a blot of blood and grease upon the History of England.
Peter Cobley
Isle of Mull
Yes, that’s me. The founder and owner etc. of found us, the beloved company I use to help people in business, and for which I have gained a lot of pleasure.
I’ve not written and posted in quite a while as I have been unwell. There will be more to follow on that. But anyone who is a friend of Bill W. will understand.
I now begin the process of re-building the business at the end of 2023 but daunted I am not. Why? Well I view life as a journey, and where I am with career and business is a part of my journey. And in fact I’ll chuck in the rubbish bin the idea of a process or re-building. Because the business and I are still here and thus my journey is continuous. So what is there to re-build? Plus it is a negative way of thinking and divides life into yes or no, and I am not keen on that. Now with process, I find the word sterile to say the least, and since I and the business are one in the same, and I’m quite eclectic, I don’t think process as a word fits me.
For me I am back working the business after having done other stuff, had other stuff going on (nice word stuff) and I am comfortable with that, since I come back to found us with a smile, new learnings, and certainly a new perspective.
Port an t- Slaoichain
searchup
found us office.
It is a bright Saturday morning in Mossley in the Tame Valley, and I am soon to head out for a orienteering fell run across Saddleworth. I have four hours in which to get as many checkpoints as possible, the harder one’s score higher.
Prior to that I am on a new business hunt for searchup.
What is a new business hunt for searchup?
It is a case of the label on the tin saying exactly what you are getting! I am consulting for searchup, a wonderful, ethical Search agency whose founders I know. And they are also unique which is what I like!
They are masters of Search. Both Paid and Earned.
They are masters at working with retail and eCommerce led organisations.
They only focus on start ups and small businesses and work with them to grow said entities.
We have a core of staff and use tried and tested experts who we have all worked with, thus keeping costs down.
We crunch sales data, not just advertising data, and look closely at margins etc.
Look at the case studies.
Yes, we do Social, Programmatic etc. We just don’t advertise it and use it as an adjunct to direct response.
The OFFER - you always have to have an offer….
We will happy review free of charge a company’s Search Marketing, and other…
Please ask us for a free audit/review of your digital marketing.
We are happy to work on a CPA model with a client.
For initial enquiries as of June until July, we will complete an audit (no strings attached) and also look to a pure Cost per Acquisition arrangement (subject to sensible terms and conditions.)
We are not UK biased and can look to Europe.
OFFER CODE
If you are interested in a free audit, followed by some free work, please get in touch, but do quote PC1323.
Head Hunting Galore
Today I launch into search and selection for senior media, marketing, advertising roles after a nice two week break in the Lake District and Oban.
The break allowed for some thinking, reflection, and frankly doing nothing. It is the doing nothing that I'd like to comment on (a tad indulgent I know.)
Oban in the evening
It has been a rather charming two week break with She who must be obeyed. First the Lake District, then Oban with the in-laws. A nice time in which to do nothing. What is nothing? I think for me it is taking in new sights and sounds about me, whilst letting the old brain box rattle or more precisely drift, and not engage in what has come to pass, or “things” that normally consume my thinking.
So what do I normally do, or have on my plate from a work perspective?
I have people to look after who want to be “off radar” as they look for a change or a new role. Senior people who want advice as to a career change in Media, Marketing, Advertising.
I have people who wish me to find, or chat to senior people looking for a move, or have asked me to solve a commercial need that a person can solve for them. This is work normally “off radar” and plays to my skill at matching people.
Both of the above draw on my experience, skills, and knowledge gained from a number of years in the business, plus senior positions. And the above, done properly, takes time. I care about what I do and people are not a quick fix.
I also have consultancy work for people that revolves around sales and marketing.
All of the above I deliver on, which can lead to a busy mind. (Plus running your own business with all that entails.)
Brain clutter and the ensuing fog is not conducive to achieving results or running a business. Mentally we can become tired or so overloaded that our ability to answer work requirements or find solutions becomes intractable - it is a bane of the senior person (who also normally has a lot on outside work commitments.)
This is where nothing comes into it all. I believe strongly in letting go and having a mental break. Yes, I know we have all heard this and would say, “well isn’t that what your holiday of two weeks was about?”
But Nothing takes a skill and practice as I have learnt. It is daily and not limited to two weeks away.
So today I have a some quick recommendations that work for me. I seek not to think about the past but the present moment I have created for myself by taking myself out of a cluttered and maybe overpowering present environment, whether work or personal. It is about letting the mind drift and detach from the past moment and engage with new material, thoughts, or calmness. The moment in time. In a very generic sweeping statement, this leans toward traditional Buddhist meditation, i.e. clear the mind to find peace; to find peace is to find solutions, answers, or calmness.
Taking a break. Indeed. Take yourself out of the present physical world you inhabit so that your mental, and audio visual senses are both separated from pressing matters, and stimulated by a new venue, even if just people watching for example. Thus distraction occurs from brain clutter that leads to brain fog.
Please note that doing nothing also does not have to occur on a holiday break. You can remove yourself from an office or a home, or a location. You could even have a 15 minute walk. When I set up the Goto.com/Overture (became Yahoo!) office in Manchester I regularly took myself to a Café Nero or Manchester Cathedral to do nothing.
Removed from the environment of brain clutter, we now focus on the self. I find listening to a meditation very helpful, as is learning to meditate. Do use and try Insight Timer for free meditations across all topics. Try Audible or Podcasts as well; again a wealth of free and paid for material is at your fingertips on the average smart phone.
Do read if you can, and maybe read something that expands knowledge, that way you will feel achievement. A good example are texts on managing workload or tasks. For example I have listened to Atomic Habits on Audible.
Routine is a big one, as this creates habit. Maybe try and allocate time each morning to set you up for the day.
For example, have a read of material such as this book. Clears the mind, whilst stimulating it away from present and pressing “things”.
Overall what happens is that you find and create clarity and a clear mind, by letting your mind relax and let it’s subconsciousness work on your tasks, goals, and dreams. Engaging with self allows for freedom mentally - I suppose a bit like freeing up processing in a modern computer. Free mental bandwidth whether conscious or unconscious is time and freedom in which to find solutions and the like, rather that be bogged down in the here and now, which in modern society we so easily succumb to - give yourself daily “me” time to allow freedom of mind and mental rest.
For me doing nothing as to work (or other) leads to me being able to see the nuances in both people and a brief, so allowing me to best deliver on what is best for the person or people involved. I find answers appear to me that were otherwise opaque. In business I successfully match people to businesses and vice versa, with many a person happy in being fulfilled and at senior level it is not always about finances.
Running up fells in The Lakes and exploring islands off Oban are ways of doing nothing by way of my business and personal life. I create pleasurable distractions that can be habit forming. But it is noteworthy that each morning I would always be up reading and meditating to connect with the self and free the mind from it’s clutter, so freeing it to find resolutions. Life and it’s daily dirge can distract us from this. (I do this every day and not just on a holiday break.)
There is no harm starting work at 9am and finishing at 5.30pm, as nothing is that important that it cannot wait until the next day. This become routine. It is also good routine to create “me” brain time, and I suggest in the morning, or halfway through the day.
![Choose your friends […insert as applicable…]](https://images.squarespace-cdn.com/content/v1/60193436e8605e40de2c6ad7/1680165423403-GV7NA61EII8Y3622BP0J/collection_image_1720495_ch_friendship_201706081143.jpg)
Choose your friends […insert as applicable…]
What is a friend? To me someone you have simply connected with, but a lot of people mistakenly think it is more than that. I want to discuss friendship and its role in the context of Sales.
Are your friendships purely contractual, i.e. functional? Do you need to examine your friendship skills? Have you become stale or complacent? Is it you “want” rather than “have ” friendship? A subtle, immensely distinct difference, even for young boys and tigers. Read the strip again.
This is my business website, and thus this is a business blog entry, well sort of… I believe life is life no matter what label you put on it. I avoid dividing life into personal, work etc. So what I write continuing onwards applies in many if not all aspects of life.
At what point in a interpersonal situation does it become friendship and what is friendship? I have a unique approach to this in my capacity as advertising salesman.
I’ll digress for a moment. There is no clear definition of friendship and like a lot of life it operates on a spectrum, from close to ephemeral. For example I have dear close friends, and would class my wife Claire as my dearest friend. Then I have business friends, more tenuous, but people I have an association or affinity with - I won’t name names.
But, I view a friendship as starting when I immediately connect with someone. What do I mean? I don’t strive to go through life viewing people as commodities to be consumed, nor used, nor any connection with a human as transient; even a fleeting meeting always leaves a residue. It could be a chat with a stranger on a train or in a coffee shop. Point is I use “friendship” loosely, and if you take this approach you live a fulfilling life, make friends, and establish longer term relationships. There is a common theme(s) between people and if you look to make friends by tapping into this you’ll have a richer life in business and personal lives (as I said I personally don’t like making such simple distinctions.)
Friendship can be a loose thing to a solid thing. Worth reading as a starting point about social connectivity. The thing is we all seek biological and spiritual connectivity, and Sales insone channel in this human interplay - you need to grasp this.
This brings me onto developing friendships from a Sales perspective, and I talk in the Advertising vernacular. I believe all sales can distilled into making a friendship with someone, but it goes beyond a purely contractual as per the Calvin and Hobbes cartoon. What friendship do you seek to create? And are you just acting by wrote? Have you stopped to take an interest in the person before you launch into your sales pitch? This is what happens when you don’t learn about a new friend. Do you harness social connectivity in your method?
There are many structures to selling. I was initially trained to AIDA. They are there for a reason and any good salesperson, contrary to popular belief, will work to a structure. Even if not obvious.
Attention You seek to gain the attention of the person you talk to.
Interest You arouse their interest by establish what they need, and then…
Desire You create desire by explaining how your offering meets the need.
Action You close the sale.
What I strive - with my approach - is to put friendship first then the Sales structure, or blend the two together. A Sales approach with friendship. There is a very old Sales phrase that people buy from people and this is true. Any point on this invisible scale of friendship means that two or more people tap into what makes us human and our commonality, or as explained earlier connectivity. There is much psychological material that can be read in this area, with older authors ranging from Dale Carnegie to the contemporary Tim Connor.
It is an old book, but one that holds true today: How to Win Friends and Influence People. And here is an excellent precis of the book and its techniques.
Life is about making connections. One of the best ways to think of life and Sales is akin to a train journey. You get on the train, there are other people on the train that you meet or maybe don’t meet. Some people you meet or don’t meet get off the train, just as new people board the train. The train is in fact your life’s journey. You can choose your life’s destination, or get off and get another train. You can also choose who you talk to and strike up a rapport with. That is life in all its elements. An that is Sales. People are constantly moving in and out of your life and you have control over who you choose to engage with and offer the hand of friendship to; and to an extent you have control over your journey and destination in life. Interestingly enough, and as an aside, have you ever thought who is your train driver?
“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” (Dale Carnegie, How to Win Friends and Influence People.)
Don’t be “other people”.
head-hunting whilst hunting Lakeland paths.
Fell running today, walking tomorrow; and I’ll be probably be thinking about head-hunting in advertising, media, and marketing as I trot this afternoon. A lot to think on.
Today sees me heading to Eskdale Green for some running (myself) and walking with a friend (him and myself). With the running I’ll be making it up as I go along, running from Eskdale Valley to Scafell Pike hunting paths en route; and it’s made me have a think today of similarities between head-hunting and fell running; and a book I read a while back by Haruki Murakami.
Today’s fun
Hopefully today’s route, Friday 24th March, will start Eskdale Green village aiming for Scafell Pike and back, subject to weather and time. Plenty of options to cut the run short, as it will be at least 17 miles and 5.5k feet of climb. We shall see.
When running I think about lots of things and presently this will be head-hunting. My business is 9 years old and talking to senior people on both sides of the table has gone on for years and still goes on. More so now in times of UK and global uncertainty, as my contacts and I wonder as to Q2 and the remainder of 2023.
As I run the fells later today I’ll think about the people I have spoken to lately. I do at times worry for them (and me.)
head-hunting to me?
To me I have always had a “black book” of experienced contacts and consistently add to these.; not for the sake of it, but where I meet interesting and thoughtful people. And yes, there is risk in striking up a relationship with a stranger. After all people are people. I suppose that the risk of making a new contact is part of the fun and excitement.
Anyway back to the topic of my head-hunting. I meet people who are senior and experienced who seek from me career and job advice, mentoring, across to getting a new role, which could involve relocation. Speaking to people comes by way of introduction based on my credentials, meeting people, knowing people, and finding people.
I have a knack for making contacts, taking an interest in, and understanding them. I suspect this forensic and non-invasive approach comes from my “Pure-O” OCD plus having completed a Law Degree and Legal Practice Course. I fact find, but have a genuine interest in people, and trying to help them. I am fascinated by people their life stories, and believe in helping where I can. You received as you give and I have tried to follow this mantra as an adult. It is interesting that a number of people I work with I have known for years, and they trust me.
I have the same approach with business friends, again a number of which I have known for years. These contacts have business and career needs, especially when growing and maintaining businesses in the fields I’ve work in.
To finish, head-hunting for me is talking to people and realising and identifying needs. Importantly it is about taking an interest in people. I do because people fascinate me. It is about establishing the facts, but it is about empathy as people on both sides of the table are emotional creatures and this drives them. They for the most part want to be happy.
head-hunting what happens next?
Once I have established the facts, wants, and needs of people, my experience and innate ability of matching and satisfying mutual needs kicks in. (Can I also point out that I don’t just talk to people to secretly examine them. It all happens naturally.) I set the scene for putting people together where one can join or set up a role they can grow in, and develop. Whilst the person hiring or who has a commercial need has a person joining the business who can deliver for them, becoming a colleague and friend in the process.
It works with many success stories of which I am proud.
fell running and head hunting?
Well this is tomorrow’s route…
An interesting 17+ miles, with 5.5k feet of climb.
This fell run is so akin to head-hunting. It involves a destination and route there. There is pre-planning in the form of training, learning, packing your running sack, and checking the weather. Not to mention map reading.
Then there is the running. One step at a time, never giving up hope and faith of finishing.
Head-hunting is the same. It’s acting on a brief or business need as the end destination. Pre-planning is utilising years of industry knowledge and experience, coupled with research and leveraging contacts. Then there is the doing. One foot in front of the other as you contact, talk to, and qualify people with an end destination in sight.
Almost forgot about Haruki Murakami
An ace, out of world author if you have never read any of his books. The one book I can think of is below. I ain’t going to give a synopsis on it - have a look.
open for business
And what do I mean “open for business”? I want to make two clear points in this Blog entry. One, we all are sales people. Two, with found us I never stop selling, never stopped selling, and look forward to uncertainty. Thus we are always “open for business” and need to be aware of this.
Question: Are we selling? How are we selling? What about uncertainty?
We can all sell something, we can all sell ourselves, we can all sell for another. But what and how are we selling? Life is a game of sales, where each and everyone of us must realise they sell all the time. We can all wear masks, after all Shakespeare himself said “All the world's a stage, and all the men and women merely players” (Act 2, Scene 7 As you like it.)
found us
I currently hunt (sell) for head hunting briefs and candidates. and excuse the alliteration. I make it my mission to find good honest ethical senior people in the Advertising, Marketing, and Media verticals. And to deal with good, honest ethical people and their companies who wish to grow and give back. They need talent and talent needs them. My mission is to put these two types together so creating a mutual relationship of benefit - do not hesitate to give me a try. I do this by being able to adapt to people, places, and things - read below for more on this. I may wear a mask to facilitate this bringing together of people; the “helping you, find them” is the foundation of found us.
I have a knack for spotting people, opportunities, and connections.
Now onto selling. For me core to my very being. And sales does not have to be a bad thing. The British do have a funny aversion to the word selling.
Salespeople…
You have to realise that life is about selling yourself, not I hasten to add in a literal fashion. You may sell your personality to the person serving you coffee before your train to work, to your children in a gentle or angry manner, to your boss in order to obtain a desire or need, and so it goes on. Your wear the mask that Shakespeare and Society commonly talks about, with you the person behind it.
Who am I? You must always, every day, ask who you are as you move through life. Behind the mask has to be someone…
What masks do I wear and do you let people see behind them? Is the mask you wear a true reflection of who you wat to be? This is vital for people to see, realise, and understand you since this mask at any one time is an expression of you. A mask of empathy for a troubled person creates synergy and underlies you as a giver. A mask of heartlessness does not lead to synergy and belies what lies underneath and what people see of you (and in this case it ought to be for you to examine your inner Soul.)
Do question what negative masks you wear. Is it one of arrogance, or of hate for example? Look behind these masks you may wear to see what changes you need to make, or simply why you have worn such masks. Negative masks do not warm people to you and are not conducive to selling. Remember you are always on stage and what impression do you want the audience to see with the mask you wear, and what actor (the person who you are/aspire to be) are you behind the mask. Do people use the following? “He is kind, she is thoughful, I like running things by him” by way of example. We can create one true actor (ourselves) and characters to meet people and situations on top of our ourself, or our actor. It is our choice to focus on the selling.
Anyway enough of the metaphysical. Point is to always remember who you are or wish to be, to then express yourself through your sales masks as you seek to acquire what you need or desire. Remember you are selling who you are, how you feel, what you want at that moment in time; even if it is to your Mum.
You sell all the time in life to obtain what is needed. But also always remember the foundation of this - it has to be bilateral. What is it that you give to the other for them to give to you? This is the contractual side of every relationship, every human moment during the day. Right down to you moving out of the way of a stranger in the street who also does the same - a human contract of mutual interest has been formed.
What are you selling?
People don’t always know what you are selling, or for that matter want it…
You may have sussed out who you want to be and the masks you may utilise, and in theory selling yourself. But what if you are selling something outside of you? Most of us work for other people and organisations and we sell ourselves in that environment, culture, or what a company provides by way of good or service.
You cannot sell something that is crap or riles against your morality for example.
So, we must always examine what we are selling, for if we have no faith then our mask slips and we cannot create relationships, and people in our personal and work spheres buy from people they have a connection with.
Uncertainty
Always in life, for life is constant change and flux. And we should accept this and enjoy the ride. If we think about selling and bring it from the unconscious into the conscious as we polish it and refine it, we are able to handle life’s uncertainties, and can act on a pin head in a interpersonal situation that may change on a whim.
Today is a good day to…
Well it is Thursday 16th and I sit at home on a damp and chilly day having decided to type up a Blog entry as it has been a while. Claire, my wife, is at home downstairs on strike from the school she teaches at.
For a variety of reasons, which I won’t explain here as it would lead to a long Blog entry, I have been somewhat silent since I suppose Q4 of last year. I have re-emerged, and today thought it would be handy for myself and anyone interested (or plain bored) to detail some observations on the current climate.
found us
This February saw 9 years since I incorporated my limited company and so began the journey of my own business. The business and I are still here, as are clients, as are suppliers. So what’s the “scores on the doors”?
I still work on senior level head hunting for the media, marketing, and advertising verticals. So don’t hesitate to get in touch if looking for a move, or seeking to find the “right” person for your business. I have always enjoyed this side of my work.
I work also on Consultancy “jobs” for clients (well to be honest, “business friends”) and get much pleasure from this. Predominately operating as a Sales and Marketing, Commercial, or Non-Exec’ Director. One notable piece of work is to grow searchup, and I am currently on the hunt for new business for them. See below for more information on searchup.
As to me? Back Fell Running, out on the bike, plus swimming. Full details if you are that bored, intrigued, or just plain nosy can be found at PeterCobley.com.
Observations
Well it has certainly been a trying time for humanity, especially those of the British Isles. We have Global winds of change including an energy crisis, Ukraine conflict, USA and China tension, not to mention the Middle East falling out of love with the West. Meanwhile back home we have Brexit finally showing its impact and the after affects of COVID.
(NOTE: I am not a doom and gloom Monkey and certainly do believe that in uncertainty and turmoil there can be a raft of opportunities.)
Presently it does seem to be the case (and I generalise) that the agency vertical struggles with the acquisition of new business. Focus from this sector appears to be on the retention of clients and their growth.
The media owner/technology vertical is tight in terms of growth. Again I generalise in that there are exceptions.
Client side vertical varies massively across sector.
I see in middle/senior recruitment a clear downturn. People are not moving nor does there seem to be a desire to hire senior staff.
Consultancy requirements are lower than expected and I rely on personal contacts.
Conclusion
Erm… bit of tricky one in terms of advice. So, what am I doing? Well I seek to trade out of the doldrums and I do that in my own inimitable way.
I make sure that I keep abreast of trends, economically and in the Advertising, Marketing, Media verticals. But, and a big but, I don’t believe everything that is read.
I contact people who I know or don’t know and let them know what I am up to. And what am I up to? I do what makes me and others happy and try my best to deliver on this. Yes I can advertise, do speaking events, network, or post for example ad nauseum on LinkedIn. But I don’t. People buy from people and I was always taught that, or read that, or just plain leant it from seeing it in action. For me, meeting and greeting and chatting with people is what I enjoy and learn from. It establishes relationships and from these business flows.
KISS - if you call or talk to enough people in a genuine way, letting them know what you are good at, and how you could possibly help them, then…. shock and horror a new contact (client if you must use that) pops out the other end, and a bilateral relationship is born . I embrace and love this approach and it works for my contacts and businesses.
Have a read of the following. I read and implemented its methodology years ago. It is one of my recommended books.
searchup - an example
A loving client and eCommerce focused business that specialises in Search, eCommerce Marketing, and Data. I thoroughly enjoy working with Terry and Craig the founders as we grow the business. And this agency paints a picture of how to thrive in a vacumn of new business as is the status quo presently.
Cheshire based searchup concentrates on start ups, and smaller businesses.
eCommerce led and bipartisan.
Strong on SEO and PPC, with deep dive Data analysis of such media and client sales metrics.
Other Digital Media is utilised where necessary for clients.
Peter Cobley has been more than happy to recommend the agency to trusted business contacts.
Why? They simply put People first. My mantra.
Good Search Marketing from Peter Cobley and searchup
It is November and we have two months left of Q4 and 2023. Thoughts are likely to be turning to Christmas sales, especially if eCommerce driven. What would they have been like in normal circumstances, let alone current trading conditions facing the UK and global economy; what with declining consumer confidence?
Such challenges can be exacerbated for the smaller growing business that does not have in-house resource for targeted Search Marketing, or its Digital Advertising Agency is not delivering a cost effective return on Search Marketing.
search up, the Search Marketing agency that I advise through found us, may be your solution.
The agency specialises in Search Marketing for smaller to medium sized businesses who cannot necessarily cover the Search Channel internally, or are not receiving return via their Advertising Agency.
searchup already works with, and delivers return for national eCommerce businesses.
The agency prides itself on its unique approach to PPC Search Marketing (also including Social Media), and importantly SEO.
Its approach is Data driven across Channels, but crucially works with and harnesses Client Sales Data and Management Information to achieve results.
I’ve seen many Search Marketing Agencies since my early days of Goto/Overture back in 2002, and decided to work with searchup based on their approach, results, ethics, and how they treat people. I was tired of “typical” Search Agencies. (I consult for searchup via my business - found us.)
Working with searchup we have achieved excellent Client results and have a look at searchup Case Studies
Don’t hesitate to get in touch for a chat, to find out more, or for advice. We are friendly, happy to help, and won’t just stick an invoice under your nose.
I can be contacted on peter@searchup.co.uk or 07876 684899.
After all it's nearly Christmas and maybe you deserve that Present you’ve always wanted! - Peter Cobley
A jolly fine show if I say so myself!
As mentioned on the Mailchimp e-mail I sent out, I’m over the Moon with how the team have performed at searchup.
I joined as a non-Exec Director to help grow a business I have faith in, and know the staff, and it’s North West based, which is where I come from. So a bit of local loyalty involved.
Brief information, call it that, on current PPC campaigns for two retailers is a worthy read.
Well, I think so. One a major electronics retailer. The other a consumer beauty retailer. They show how strong ROAS can be achieved by people who are passionate about Search, care about clients, and really get their heads under the “bonnet” of the client’s business, and form a very symbiotic relationship that works for both parties.
We are very interested in working with smaller to medium sized businesses where we can help take a hands on approach in driving commercial needs and growth. We work nationally, travel and meet up, or Zoom, but are always available. So, if you have a growing business and want an honest, nice Search agency, then don’t hesitate to contact peter@searchup.co.uk or terry@searchup.co.uk. (You are also welcome to talk to our clients to check us out.)
The ROAS delivered on both is impressive in terms of results, but simply the tip of an iceberg that involves detailed client and product analysis, sales pipeline investigation, and a study of all the data involved. That said there is a lot more to it that I can explain here. We meet people and learn about each business. Time consuming, but it works. Creative plays a major part in what we do, as does the use of tools, but feel free to contact us over this.
ALSO HAVE A LOOK AT THESE FURTHER CASE STUDIES