Thinking - the evening of Thursday 27th February 2025.
Well Keir Starmer is in Washington talking to, or being talked at by Donald Duck. I am in bed typing away and thinking. Smooth Chill Radio is playing some good tunes on the Google Nest Max, and Claire downstairs having a brew with a colleague who has popped over.
This I now realise is how business life can also be for those who choose to make the leap. The leap into living life via your business and not for your business. You may need to do a double take on that sentence, but it does make sense.
I’ve not checked out MAD//Fest in Manchester, which is the advertising, marketing, and media event that has come up from London, and to be honest if you do the maths you’ll realise I’m also not attending since I am in Tobermory and Manchester is a long walk away (and swim.)
But to be honest I’m glad I am not there. I’ve glanced at my LinkedIn feed and can see a lot of posts relating to the event in between the posts of the day from connections. It is withering to be honest; to read, to see, and very ego centric. I used to be like that, maybe not the worse. And I suspect the event has brought all that London has to offer - eyes roll upwards.
My approach to life nowadays has changed to one of living in the moment and action. And I shy away from publicity, grandstanding with statements on social media especially LinkedIn, and can imagine compatriots rubbing shoulders with various job titles and thinking how “good” they are; depending on what you define as “good”.
I prefer now to get on with things and help other people and businesses and if I get paid then great. And if I deliver good results, then great. In fact it makes me smile to hear of a business growing, or people for that matter as a result of my input. It is a healthy approach to my life and that of others. Being transparent and authentic is key to living I now feel. And I’d rather tell a business man x, y, z and that to sort it out he needs to do a, b, c and that I can help and that it will cost money, and this is what he can expect. Simple, honest, straightforward and not a case of milking someone or a business and of being smug about it whether conscious or unconsious.
(Seeing the photos and copy as to MAD//Fest I could only taste smugness.)
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From small acorns come oak trees… marketing leads to growth. (The Glass House, Isle of Mull)
We have written marketing plans solo, or with marketing experts who we partner with; such people being marketing directors or fractional marketing directors by trade. As such we can deliver precise, easy to implement marketing plans backed by sound research data, strategy, fuelled by knowledge and experience.
We welcome clients to come and talk to us about their needs, or what they think are their needs. We can then work together to construct a viable marketing plan that considers all platforms and channels.
One of our projects that is worthy of mention involved a fact find with a leading digital agency to discuss and discover what services were on offer, how these could be refined and then marketed to a defined audience; our having established the target audience. A marketing plan was then constructed for the senior leadership team, and commercial director, with a turnaround time of one month from meetings to delivery.
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