found us sales, found us marketing, found us business development, found us executive search and selection Peter Cobley found us sales, found us marketing, found us business development, found us executive search and selection Peter Cobley

Thinking - the evening of Thursday 27th February 2025.

Well Keir Starmer is in Washington talking to, or being talked at by Donald Duck. I am in bed typing away and thinking. Smooth Chill Radio is playing some good tunes on the Google Nest Max, and Claire downstairs having a brew with a colleague who has popped over.

This I now realise is how business life can also be for those who choose to make the leap. The leap into living life via your business and not for your business. You may need to do a double take on that sentence, but it does make sense.

I’ve not checked out MAD//Fest in Manchester, which is the advertising, marketing, and media event that has come up from London, and to be honest if you do the maths you’ll realise I’m also not attending since I am in Tobermory and Manchester is a long walk away (and swim.)

But to be honest I’m glad I am not there. I’ve glanced at my LinkedIn feed and can see a lot of posts relating to the event in between the posts of the day from connections. It is withering to be honest; to read, to see, and very ego centric. I used to be like that, maybe not the worse. And I suspect the event has brought all that London has to offer - eyes roll upwards.

My approach to life nowadays has changed to one of living in the moment and action. And I shy away from publicity, grandstanding with statements on social media especially LinkedIn, and can imagine compatriots rubbing shoulders with various job titles and thinking how “good” they are; depending on what you define as “good”.

I prefer now to get on with things and help other people and businesses and if I get paid then great. And if I deliver good results, then great. In fact it makes me smile to hear of a business growing, or people for that matter as a result of my input. It is a healthy approach to my life and that of others. Being transparent and authentic is key to living I now feel. And I’d rather tell a business man x, y, z and that to sort it out he needs to do a, b, c and that I can help and that it will cost money, and this is what he can expect. Simple, honest, straightforward and not a case of milking someone or a business and of being smug about it whether conscious or unconsious.

(Seeing the photos and copy as to MAD//Fest I could only taste smugness.)

Read More
sales, business development, found us sales, found us business development Peter Cobley sales, business development, found us sales, found us business development Peter Cobley

found us business development and sales

Business development and sales (they are two ways of saying the same thing) is certainly an area of enjoyment and success. Sales is the bloodline of Peter Cobley and something he has been working in for years.

Main Street, Tobermory, Isle of Mull - where we go for coffee breaks

Selling is something I/we are very, very good at. Having sold press, magazine, TV, across to digital we are very knowledgeable in media sales for both offline and online, above, below, and through the line.

Highly trained in business development we can pull a pitch team together to win a client’s advertising budget whether web build, eCommerce, paid or earned media, or for that matter anything that revolves around advertising, marketing, and media.

So, we are often hired to act as sales or commercial director, sales team, or lead gen operation for the smaller business, or are brought in by a bigger business to work on a complex bespoke pitch.

We strategise all the time and harness data to make sales decisions, using the latest in sales software, that could be Salesforce or Hubspot.

We look at what the client is selling, and how they are selling a product or a service. It is not just simply about the power of a brand. It is also about the sales process, and the all important marketing of a business and its product or service.

  • We have sold for media owners, agencies, and clients.

  • We have sold advertising, web builds, eCommerce services, strategy, digital transformation and much other.

  • We can parachute into a company to help, train, or build a sales team and operation.

  • We can write and implement a company’s sales strategy, helping staff deliver upon it.

We have many testimonials of sales success stories where we literally changed the P&L for a company within a quarter.

Peter Cobley has been trained by some of the best people and companies in the business over his 30 years of working in the “game”.

Read More