found us search marketing
Search Marketing is a forte of found us and Peter Cobley. It is in the blood. And a consummate service we offer our clients whether in Tobermory, Isle of Mull, Oban, Argyll and Bute, or UK wide… and internationally.
We create, deliver, manage, report on successful PPC and SEO campaigns across search, utilising years of experience having worked for major companies and agencies, having received the best of training from the likes of Google or technical Guru’s.
A November shot of Tobermory harbour from Main Street
We have a wealth of experience in search marketing having been in from the start. We were talking and living search back in 2002 in its infancy and worked for GoTo.com/Overture who invented the Pay Per Click (PPC) model, which Google was to copy to monetise their search.
PPC can appear to be a mystery, especially when run by an agency where there may be no transparency, jargon, or data that baffles. In found us (as is our mantra) we keep all simple and start from basics.
WHATS. We use this acronym when talking to clients. We need to know what a business gets up to. What do you make? How do you make it? What area do you sell to? To whom are you selling to? And what are your special features?
We obtain lots and lots and lots of data, but this can obscure a client’s needs. So we always make sure we ask what the client wants and why. We identify the “need”.
We do use tools, and won’t mention them here, suffice to say we are at the edge of it all.
We deliver on results whether straight forwardly measured on advertising metrics through to complex eCommerce data sets where we might be looking at margins, repeat business, or sale values for example.
SEO is arguably a land of smoke and mirrors and of consternation for most individuals and companies.
We utilise from our partner network some of the finest techies that work in SEO.
We can also draw upon specialists in data, machine learning, neural pathways, heuristics, and other areas.
Reporting and monitoring is a big part of what we do, and we tie all this into a businesses metrics.
SEO forms part of an overall marketing for us - it is not a means to an end.
Artificial Intelligence is a buzz word at the moment in advertising and we don’t wish to write War and Peace on this area, suffice to say we draw upon specialists who partner with us. And we are very aware of it for search marketing.