SEO and PPC share of traffic and clicks
Following on from my last post, this is an in-between post as to traffic to a search engine results page (SERP).
I thought it would be handy for those who don’t know the difference in traffic and clicks for SEO and PPC.
Costa Coffee Oban this morning
I typed the following search query into Google.co.uk.
“share of clicks serps seo ppc”
This is what Google delivered by its AI.
AI OVERVIEW
Organic search results receive more clicks than paid search results on search engine results pages (SERPs):
Organic vs. paid search
75% of clicks on SERPs are for organic results, while 25% are for paid results.
CTR by ad platform
The average click-through rate (CTR) for Google paid search ads is about 2%, while marketing agencies see a CTR closer to 5%.
CTR by position
The average CTR for the top organic result in Google search is 31.7%, which is 10 times higher than the CTR for the 10th position.
Here are some other statistics about SEO and PPC:
53.3% of all web traffic comes from organic search, while 27% comes from paid search.
70% of marketers believe SEO is more effective than PPC.
64% of marketers invest in SEO.
55% of marketers consider SEO to be very important or extremely important to their marketing strategy.
93% of businesses that invest in SEO see an increase in website traffic.
You can use both SEO and PPC to create effective marketing campaigns. You can use PPC to get your name out there quickly, and then use SEO to boost your organic traffic.
found us search marketing
Search Marketing is a forte of found us and Peter Cobley. It is in the blood. And a consummate service we offer our clients whether in Tobermory, Isle of Mull, Oban, Argyll and Bute, or UK wide… and internationally.
We create, deliver, manage, report on successful PPC and SEO campaigns across search, utilising years of experience having worked for major companies and agencies, having received the best of training from the likes of Google or technical Guru’s.
A November shot of Tobermory harbour from Main Street
We have a wealth of experience in search marketing having been in from the start. We were talking and living search back in 2002 in its infancy and worked for GoTo.com/Overture who invented the Pay Per Click (PPC) model, which Google was to copy to monetise their search.
PPC can appear to be a mystery, especially when run by an agency where there may be no transparency, jargon, or data that baffles. In found us (as is our mantra) we keep all simple and start from basics.
WHATS. We use this acronym when talking to clients. We need to know what a business gets up to. What do you make? How do you make it? What area do you sell to? To whom are you selling to? And what are your special features?
We obtain lots and lots and lots of data, but this can obscure a client’s needs. So we always make sure we ask what the client wants and why. We identify the “need”.
We do use tools, and won’t mention them here, suffice to say we are at the edge of it all.
We deliver on results whether straight forwardly measured on advertising metrics through to complex eCommerce data sets where we might be looking at margins, repeat business, or sale values for example.
SEO is arguably a land of smoke and mirrors and of consternation for most individuals and companies.
We utilise from our partner network some of the finest techies that work in SEO.
We can also draw upon specialists in data, machine learning, neural pathways, heuristics, and other areas.
Reporting and monitoring is a big part of what we do, and we tie all this into a businesses metrics.
SEO forms part of an overall marketing for us - it is not a means to an end.
Artificial Intelligence is a buzz word at the moment in advertising and we don’t wish to write War and Peace on this area, suffice to say we draw upon specialists who partner with us. And we are very aware of it for search marketing.