SEO and PPC share of traffic and clicks

Following on from my last post, this is an in-between post as to traffic to a search engine results page (SERP).

I thought it would be handy for those who don’t know the difference in traffic and clicks for SEO and PPC.

Costa Coffee Oban this morning

I typed the following search query into Google.co.uk.

“share of clicks serps seo ppc”

This is what Google delivered by its AI.

AI OVERVIEW

Organic search results receive more clicks than paid search results on search engine results pages (SERPs): 

• Organic vs. paid search

  75% of clicks on SERPs are for organic results, while 25% are for paid results. 

• CTR by ad platform

  The average click-through rate (CTR) for Google paid search ads is about 2%, while marketing agencies see a CTR closer to 5%. 

• CTR by position

  The average CTR for the top organic result in Google search is 31.7%, which is 10 times higher than the CTR for the 10th position. 

Here are some other statistics about SEO and PPC:

• 53.3% of all web traffic comes from organic search, while 27% comes from paid search. 

• 70% of marketers believe SEO is more effective than PPC. 

• 64% of marketers invest in SEO. 

• 55% of marketers consider SEO to be very important or extremely important to their marketing strategy. 

• 93% of businesses that invest in SEO see an increase in website traffic. 

You can use both SEO and PPC to create effective marketing campaigns. You can use PPC to get your name out there quickly, and then use SEO to boost your organic traffic.