Selling, Thursday morning 27th February, Tobermory

It is a bit nippy out there, but has all the hallmarks of a nice fresh island day on Mull. On a Zoom while I type and upload the video I took to this post.

Selling

Have a listen and do consider Peter Cobley and found us for selling and marketing. In simple language I can grow your business sales and engagement, whether business or consumer focused. I’ve a wealth of experience across b2b and b2c with existing, new, or start up businesses and have a track record to boot. You can also ask past clients.

Peter Cobley and found us and you and your business

Thought that I would talk about what I can do for businesses in a 7 minute video, whilst on board the MV Loch Frisha as it heads to the Isle of Mull, where I live.

Soooo…. Here is a QUICK written synopsis.

I set up found us back in February 2014 to provide head hunting at senior level across advertising, marketing, and media. The business then morphed (what I wanted) to include consultancy services for such industry sectors.

All of this based on 30 plus years of working in the industries, and 20 of them at senior level as a director.

1. I now live in Tobermory, Isle of Mull, having moved from Greater Manchester.

2. I have laid off the business since working it very hard.

3. found us has delivered senior staff in key roles to established businesses.

4. found us has provided consultancy to businesses and people.

   1. Research into the business.

   2. Strategy from research.

   3. Financial examination and assessment. (Profit and loss, balance sheet, cost base, financial ratios, metrics, performance etc.)

   4. Staff. (Analysis, support and learning.)

   5. Sales and Marketing.

   6. 1 year, 2 - 3 year plan, 5 year plan.

found us business development and sales

Business development and sales (they are two ways of saying the same thing) is certainly an area of enjoyment and success. Sales is the bloodline of Peter Cobley and something he has been working in for years.

Main Street, Tobermory, Isle of Mull - where we go for coffee breaks

Selling is something I/we are very, very good at. Having sold press, magazine, TV, across to digital we are very knowledgeable in media sales for both offline and online, above, below, and through the line.

Highly trained in business development we can pull a pitch team together to win a client’s advertising budget whether web build, eCommerce, paid or earned media, or for that matter anything that revolves around advertising, marketing, and media.

So, we are often hired to act as sales or commercial director, sales team, or lead gen operation for the smaller business, or are brought in by a bigger business to work on a complex bespoke pitch.

We strategise all the time and harness data to make sales decisions, using the latest in sales software, that could be Salesforce or Hubspot.

We look at what the client is selling, and how they are selling a product or a service. It is not just simply about the power of a brand. It is also about the sales process, and the all important marketing of a business and its product or service.

• We have sold for media owners, agencies, and clients.

• We have sold advertising, web builds, eCommerce services, strategy, digital transformation and much other.

• We can parachute into a company to help, train, or build a sales team and operation.

• We can write and implement a company’s sales strategy, helping staff deliver upon it.

We have many testimonials of sales success stories where we literally changed the P&L for a company within a quarter.

Peter Cobley has been trained by some of the best people and companies in the business over his 30 years of working in the “game”.